1. Get on Facebook, YouTube, X (Twitter) and Instagram
Facebook is still the world’s largest social network and the platform that many consumers are influenced by when searching for goods and services.
A ‘How to’ video on YouTube will make you helpful and memorable – and can boost your search rankings.
X (Twitter) and Instagram are good for promoting discounts or special deals. Hashtags like #autoshop or #carrepair can lead potential customers to you.
2. Create a daily, weekly or monthly series
If you post, for example, a useful tip and your followers read it, they’ll be even more likely to read a series of future tips and stay engaged with your social media channel.
3. Run a Competition
Everyone loves a freebie. Running a contest is one of the most powerful ways to build engagement. You could offer a gift, or a free service as a prize, or your competition could be just for fun.
4. Share, Repin, Post
Not all of the content on your social feed has to be something you’ve taken time to create yourself. It doesn’t matter what you share as long as it’s something useful or of interest to your customers – and of which you approve
5. Shout about Success
Celebrate your successes with your followers and show them you’re an ambitious, happy workshop that’s proud to be professional and successful. If your workshop has been written about, or reached it’s 10th anniversary, or served its 10,000th customer, let your followers know.
Digital Marketing E-Book
Discover useful tips to help you how to use digital marketing.
